Born out of founder Carlo Croco's desire to create his own watch in the 1970s, luxury Swiss watch brand Hublot (French for porthole) was founded in 1980, and instantly became world-renowned for its innovative rubber strap - never before seen in the watch industry. Ever since, the brand has continued to pioneer watches with novel cases and materials, calling it 'the art of fusion' in which traditional watchmaking techniques are combined with modern innovation. From its Big Bang range, whose aesthetic set the tone in watch design for years to come, to the Classic Fusion, which exudes classic design using juxtaposed materials, Hublot's ability to set the trends in luxury watches has never been more apparent.